About Joe

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Anyone Can Start a Business But Building & Scaling It Takes Leadership

Joe learned leadership at an early age while serving in the military and the hard won lessons he learned then have stuck with him to this day. He learned first and foremost that leadership is about service to others not about control. He finds the most satisfaction when helping others grow in their ability to lead and succeed. He knows that leadership is a core competency and characteristic for the entrepreneur and his coaching is centered around teaching entrepreneurs self-sufficiency and problem solving.

As the author of the book "Learn How to Build a Brand for Smart People In Under 2 Hours" research for the book became an obsession because the impetus to write the book was to solve a problem in business that he was encountering weekly in his corporate role as a B2B rep. That research lead him to a new level of understanding of the principles of business frameworks and resulted in his developing his Collaborative Brand Operating System and his Collaborative Business Ecosystem framework. He is convinced that his framework installed on his 'CBOS' operating system is the solution for scalability and sustainability in business in the new digital-trust economy. His intention now is to share it with all those in business that will listen.

Joe's expertise in this area is just what the doctor ordered for businesses struggling to gain traction and scale. His system for internal alignment of both leadership and team is succinct, efficient, and innovative. His framework also innovates the marketing and sales efforts of any brand by aligning their efforts with leadership, strategic partners, and most importantly the ideal consumer. All these become synced up and a part of the ecosystem and its processes. Joe's coaching system puts the fun back in business. Book your discovery call today and get started with your transformation.

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